Yellophant Digital has won the digital marketing mandate for ExpertMFD, following a multi-agency pitch. The agency will be tasked with managing the brand’s digital marketing duties, comprising creative and content solutions, social media management, digital campaign strategy, media planning & buying, ORM, SEO, and SEM.
ExpertMFD helps individuals become financial entrepreneurs.
“We have about 2.3 crore unique mutual fund investors in India,” said Himanshu Vyapak, MD, CIEL.
“The growth in mutual fund distributors has not kept pace with the growth of assets in the mutual fund industry. We endeavor to build a strong foundation and a cohesive growth environment for future financial experts to create Atmanirbhar India by providing a full-stack end-to-end platform for anyone who wants to become a mutual fund distributor.”
Yellophant Digital aims to educate and give insights to potential entrepreneurs about the brand via targeted strategy on all digital platforms.
“We are always looking for challenges, here at Yellophant Digital and in turn making a difference,” said Preksha Seth, Co-founder, Yellophant Digital.
“We look forward to working with ExpertMFD, which focuses on creating new financial entrepreneurs. It is the first time in India that all of the Mutual Fund Industry is coming together to create a revolution in investing. We are fortunate and grateful that we have this responsibility to build the digital-first brand from inception. We are super excited to come up with insight first thoughts for the brand and use social media to amplify the same.”