Digital marketing is a part of electronic communication marketing which uses various online and internet based digital technology like computer networks, mobile phones, handheld computers and other digital communication media and devices to advertise products and services. It is an effective way to reach people through various means at one place. It is considered as one of the most cost-effective and time-saving strategies of reaching customers. The main benefit of digital marketing is that it helps you to reach your audience in an effective manner. If you’re looking for digital marketing service, visit site Gawdo.
Nowadays, every company is concentrating on increasing their online visibility. With the advent of the internet and social media, digital marketing has grown by leaps and bounds. The major advantages of digital marketing are: it reaches potential customers instantly; it allows for customer self-service; you can use all kinds of media in order to advertise your product/service; it is inexpensive and effective. But there are certain pitfalls too that one should watch out for. Here are some of them:
Use of cluttered and busy website – No matter how effective your digital marketing efforts are, if they are not effective in terms of design and presentation, your efforts will go to waste. As a result, no one will bother about your website. A cluttered site with irrelevant stuff will not only make your customers go away, but they may never come back. Make sure that your website is presented and designed in an organized manner. Inbound marketing and outbound marketing techniques both depend on an attractive and user friendly website.
No brand loyalty – A major drawback of inbound digital marketing strategy is that there is no brand loyalty when it comes to using the brand name. Your customers do not have any guarantee or loyalty towards your brand. They will not be satisfied with your product, if it is not the product of your choice. A digital marketing strategy should focus on creating a loyal customer base.
No brand recall – Another major drawback is that it lacks brand recall. People hardly remember what they had just seen on TV or read about in a magazine or saw advertised online. Hence digital marketing campaigns seldom create brand recall. These marketing campaigns rarely carry brand identity as they are usually designed for the mass market. Hence marketers cannot expect great success from these campaigns.
Lack of a strong user journey – When people are not able to locate a specific product they are more likely to switch loyalties. Hence digital marketing campaigns seldom provide value to the consumer. Most of the times the users don’t go that far into the website to find information about the product. The lack of a strong user journey reduces the conversion rate. Hence the digital channels should be developed that allow the visitor to search for specific information about the product.
Relevancy is lost – Due to lack of relevancy people seldom take the right decision. This is because the digital channels often fail to make sense to them. Usually the content is very similar between digital channels and the search results, so they select the least relevant channel. There is no proper rhyme nor meter in the digital marketing channels. The search engine rankings also suffer a lot because the digital channels are not distinguished from the natural search results by the engines.
High bounce rates – Due to poor usability, high bounce rates are expected in the digital channels. Bounce rate is the percentage of page views that turn into visits. If a visitor hits the digital marketing channel he is most likely to leave the site without buying anything. Hence if the bounce rates are too high, it is time to change the strategies.