Whether you like it or not social media is taking over the world. In today’s world we go online for everything from news, travel, shopping, sports, and entertainment. Platforms like Twitter, Facebook, Instagram, Youtube, and even Tik Tok are dominating the information space. The reach of social network is global and the growth is explosive.
Therefore, as a business owner it is paramount to become an expert in social media marketing to ensure you are on top of things. According to SumedhBasani, you are either with social media, or left behind to become extinct. In today’s digital marketplace of goods and services it is important to stay relevant and continuously bring new value to your clients. We talked SumedhBasani on his strategies for the modern financial services specialist and he told us the following.
Marketing for a financial services business is a task that many agents fail over and over again. They wonder why their business never scales or takes off, it’s simply because they are not following the correct game plan. Here I’ll outline the four major steps I utilize in marketing to clients in the financial services space when it comes to social media.
- Be unselfish with your Social Media: Many people use their social media to post selfies, pictures of their pets, and their lifestyle. Truth is your clients don’t give a crap about how cute your dog is, that it’s your brothers birthday, or some basic Iphone photo of the park in your town. That’s just honesty. Instead make sure your social media is filled with professional photography of yourself, your business, and essentially your lifestyle. The more lifestyle and day to day marketing pics you can place of your business the better you are. It’s important to be cautious and balanced with the quantity of because people follow your social media for you, not your business. Many people try to create separate business pages for their social media but the reality expecting people to support your business is a forced commitment. Instead, integrate your business into your lifestyle, and make it a part of your online identity.
- Post consistently with intention and purpose: People are on social media for over 3 hours a day in today’s day and age. Make sure you are taking advantage of this free advertising space. Posting consistently multiple times a day to your story (IG / FB) is a must in addition to having structured posts for your page.
- Utilize professional photography and video: If you want to be regarded as a professional, you must display your business professionally. Professional content grabs the eye and engages clientele in a sophisticated manner, especially high-end video content. Short, attention grabbing videos have become a massive trend with new social media outlets like Tik Tok. It’s absolutely imperative that organizations create dedicated digital marketing strategies tailored to each social media platform.
- Run Ad-spend on dedicated ads: Increasing your digital leadflow has never been easier with social media marketing campaigns. Facebook business manager allows you run targeted ads on Facebook and Instagram while Google Ads allow you to utilize youtube and webpages. These platforms will allow you to generate leads via lead forms available on the site.
Increasing your overall lead flow and client pipeline will increase your sales volume. Optimizing your social media and getting on the right digital strategy will dramatically help your business in both client acquisition and retention.
Connect with Sumedh Basani on Instagram – @sumedhbasani