Bucks County Courier Times
Members of the business mentoring group of SCORE Bucks County will offer a series of webinars, “Grow with Google” to explain the importance for a business to have a strong digital marketing footprint. The four, hour-long webinars are free.
Randi Penfil will lead the sessions. Penfil, with more than 20 years of experience, has helped small businesses and nonprofits improve their digital marketing. Presenters include Joseph Lutes, a SCORE Bucks County certified mentor; and Don Goeltz, a SCORE mentor and associate professor at Holy Family University’s School of Business.
The first webinar, “Reach Customers Online with Google,” will be held 10:30 a.m. March 4 with key points:
- Improve your website’s visibility in Google’s organic search results
- Introduce attendees to free tools to help your business appear online
- Create a free Google My Business profile
- Advertise your business on Google.
The second webinar, “Get Your Local Business on Google Search and Maps,” will be held 1 p.m. March 24. In this class, you’ll learn how to:
- Create or claim a business profile on Google
- Manage business information across Google search and maps
- Use Google My Business to connect with potential customers
- Learn tips, tricks and new additions.
The third webinar, “Using YouTube to Grow Your Business” will be held 9:30 a.m. April 13. Among the topics to be discussed:
- Why businesses should have a YouTube channel
- How to set up a channel
- What information should be filled out when uploading a video.
The final webinar, a noon May 12, will be “Make Better Business Decisions with Analytics,” and includes:
- Identifying business goals, and how you plan online presence to achieve them
- Incorporating data into your plan
- A focus on introducing Google analytics and how to use the tool to make better business decisions.
SCORE Bucks County provides over 1,500 free mentoring services annually to local small business owners through one-on-one counseling and small business seminars. To stay up to date on news and happenings, join SCORE Bucks County’s email list. Text SCOREBUCKS to 22828.
For information or to register for the “Grow with Google” webinar series, visit https://buckscounty.score.org/grow-google-4-part-digital-marketing-series.